QuickFacts |
Technology in Your FACE | ||||||||||||||||||||
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Fact: Most people still can't even figure out how to program their TV.
Question: So what happens when people repeatedly have to wade through gee whiz techno-dazzle to get to your information?
Answer: They get impatient and lost and worse. Many get so exasperated they won't even bother with the <Skip Intro> button!
Discussion: The internet gives people a "one-click exit door" and they won't hesitate to use it. Patience is measured in milliseconds.
Conclusion: Present your business, not some techno wiz "looking cool" Pac Man bobbit that adds little while persistently chewing away at your audience's patience and time. | ||||||||||||||||||||
Let's talk. About your online presence.
John Haglund |
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